Thanks Leslie Nielsen for being a long time BHI supporter. I am happy we took the effort to convert those old dusty Beta PSA tapes of celebrities like you with hearing loss into windows compatible files for generations of people to see on our website at: http://www.betterhearing.org/about/psa.cfm. Your message of hope to people with hearing loss is the same today as it was 20 years ago.As soon as you passed within 24 hours I viewed the movie Airplane again for probably the 20th times and it made me laugh just much as when I saw it for the first time. I think you probably believe the words spoken in your 1994 movie Naked Gun 33 1/3: "Cheer up, Ed. This is not goodbye. It's just I won't ever see you again." But we will always remember how you made us laugh and we will continue to laugh when we view your immortal works.

According to research at the Better Hearing Institute only about 7 in 10 hearing aid users are either "satisfied" or "very satisfied with the Fit and Comfort of their hearing aids. There is good news though for the 50% of users who need ear molds for their hearing aids. We may in the next few years be entering into a new generation of superior fit and functionality for custom fit hearing aids, thanks to molds based on a 3D imaging technique.

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The Better Hearing Institute has just published consumer guidelines for purchasing hearing aids in an eGuide titled Your Guide to Buying Hearing Aids. The Guide represents the most current thinking in the hearing health industry concerning how you should be treated by hearing care professionals and their staff as well as an explanation of five distinct phases of the customer experience as it relates to acquiring hearing aids. For each of the five phases, there is a detailed, step-by-step breakdown of what every customer should expect when they visit a hearing care professional.

The entire 12 page is also downloadable as an eGuide so that it can be shared with friends and associates.