MarkeTrak is our tracking survey of the hearing-impaired population and hearing aid market. It is usually conducted every 3-4 years to 80,000 households utilizing the National Family Opinion Panel. Listed below are the various surveys presented in chronological order.
02/01/2003 MarkeTrak VI: On the Issue of Value: Hearing Aid Benefit, Price, Satisfaction and Brand Repurchase Rates
12/01/2002 MarkeTrak VI: Factors Impacting Consumer Choice of Dispenser & Hearing Aid; Use of ALDs & Computers
01/01/2000 MarkeTrak V: Customer Satisfaction Revisited