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MarkeTrak

Kochkin, S. MarkeTrak VI: On the Issue of Value: Hearing Aid Benefit, Price, Satisfaction and Brand Repurchase Rates, The Hearing Review, Vol. 10(2) February 2003, pp. 12-25 (MR51.PDF 12.06 MB)

Kochkin, S. MarkeTrak VI: Isolating the Impact of the Volume Control on Customer Satisfaction, The Hearing Review, Vol. 10(1) January 2003, pp. 26-35 (MR50.PDF 2.18 MB)

Kochkin, S. MarkeTrak VI: Factors Impacting Consumer Choice of Dispenser & Hearing Aid; Use of ALDs & Computers, The Hearing Review, Vol. 9(12) December 2002, pp. 14-23 (MR49.PDF 3.87 MB)

Kochkin, S. MarkeTrak VI: Consumers Rate Improvements Sought in Hearing Instruments, The Hearing Review, Vol. 9(11) November 2002, pp. 18-22. (MR48.PDF 1.3 MB)

Kochkin, S. MarkeTrak VI: 10-Year Customer Satisfaction Trends in the US Hearing Instrument Market, The Hearing Review, Vol. 9(10) October 2002, pp. 14-25, 46. (MR47.PDF 5.0 MB)

Kochkin, S. MarkeTrak VI: The VA and Direct Mail Sales Spark Growth in Hearing Aid Market, The Hearing Review, Vol. 8(12) December 2001, pp. 16-24, 63-65. (MR44.PDF 14.1 MB)

Kochkin, S. MarkeTrak V: Why my hearing aids are in the drawer: The Consumer's Perspective, The Hearing Journal, Vol. 53(2) February 2000, pp. 34-42. (MR41.PDF 92 KB)

Kochkin, S. MarkeTrak V: Baby Boomers spur growth in potential market, but penetration rate declines, Hearing Journal, Vol, 52 (1) January 1999, pp.33-48. (MR34.PDF 107 KB)

Kochkin, S. MarkeTrak V: Customer Satisfaction Revisited, The Hearing Journal, Vol. 53(1) January 2000, pp. 38-55. (MR39.PDF 2.75 MB)

Kochkin, S. MarkeTrak IV: Correlates of Hearing Aid Purchase Intent. Hearing Journal, Vol. 51(1), Jan 1998, pp 30-41. (MR32.PDF 5.13 MB)

Kochkin, S. MarkeTrak IV: What is the Viable Market for Hearing Aids? Hearing Journal, Vol. 50(1), Jan 1997, pp 31-38. (MR23.PDF 3.03 MB)

Kochkin, S. MarkeTrak IV: 10 year trends in the hearing aid market: has anything changed? Hearing Journal, Vol. 49(1), Jan 1996, pp 23-34. (MR20.PDF 1.63 MB)

Kochkin, S. MarkeTrak IV: Will CICs attract a new type of customer---and what about price? Hearing Journal, Vol. 47(11), November 1994, pp 49-54. (MR17.PDF 1.01 MB)

Kochkin, S. MarkeTrak IV: Impact on purchase intent of cosmetics, stigma, and style of hearing instrument. Hearing Journal, Vol. 47(9), September 1994, pp 29-36. (MR16.PDF 679 KB)

Kochkin, S. MarkeTrak III: The Billion Dollar opportunity in the Hearing Instruments Market. Hearing Journal, Vol. 46(10), October 1993, pp 35-38. (MR13.PDF 48 KB)

Kochkin, S. MarkeTrak III: Why 20 million in U.S. don't use hearing aids for their hearing loss. Hearing Journal, 46(1):20-27; 46(2):26-31; 46(4):36-37., 1993. (MR11.PDF 4.78 MB)

Kochkin, S. MarkeTrak III: Would lower retail prices grow the market?. Hearing Journal, 45(9), September 1992, 33-38. (MR10.PDF 656 KB)

Kochkin, S. MarkeTrak III identifies key factors in determining customer satisfaction . Hearing Journal, Vol. 45(8), August 1993, 39-44. (MR09.PDF 811 KB)

Kochkin, S. MarkeTrak III: Higher hearing aid sales don't signal better market penetration. Hearing Journal, 45(7), July 1992, 47-54. (MR08.PDF 1.43 MB)

Kochkin, S. MarkeTrak II: More MDs give hearing tests, yet hearing aid sales remain flat. Hearing Journal, 44(2), February 1991, pp 24-35. (MR03.PDF 812 KB)

Kochkin, S. MarkeTrak I: Introducing MarkeTrak: The consumer tracking survey of the hearing instruments market. Hearing Journal, 43(5), May 1990, 17-27. (MR01.PDF 4 MB)

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