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MarkeTrak VII: Obstacles to adult non-user adoption of hearing aids

Kochkin, S. MarkeTrak VII: Obstacles to adult non-user adoption of hearing aids. The Hearing Journal, Vol. 60 (4), April 2007, pp. 27-43.

MarkeTrak VII: Hearing Loss Population Tops 31 Million People

Kochkin, S. MarkeTrak VII: Hearing Loss Population Tops 31 Million People, The Hearing Review, Vol. 12(7) July 2005, pp. 16-29. 

MarkeTrak VII: The Impact of Untreated Hearing loss on Household Income

Kochkin, S. MarkeTrak VII: The Impact of Untreated Hearing loss on Household Income. Better Hearing Institute, Alexandria VA. (May 2007).

MarkeTrak VII: Customer Satisfaction with Hearing Aids in the Digital Age

Kochkin, S. MarkeTrak VII: Customer Satisfaction with Hearing Aids in the Digital Age, The Hearing Journal, Vol. 58(9) September 2005, pp. 30-37. 

MarkeTrak VI: On the Issue of Value: Hearing Aid Benefit, Price, Satisfaction and Brand Repurchase Rates

Kochkin, S. MarkeTrak VI: On the Issue of Value: Hearing Aid Benefit, Price, Satisfaction and Brand Repurchase Rates, The Hearing Review, Vol. 10(2) February 2003, pp. 12-25.

MarkeTrak VI: Isolating the Impact of the Volume Control on Customer Satisfaction

Kochkin, S. MarkeTrak VI: Isolating the Impact of the Volume Control on Customer Satisfaction, The Hearing Review, Vol. 10(1) January 2003, pp. 26-35.

MarkeTrak VI: Factors Impacting Consumer Choice of Dispenser & Hearing Aid; Use of ALDs & Computers

Kochkin, S. MarkeTrak VI: Factors Impacting Consumer Choice of Dispenser & Hearing Aid; Use of ALDs & Computers, The Hearing Review, Vol. 9(12) December 2002, pp. 14-23.

MarkeTrak VI: Consumers Rate Improvements Sought in Hearing Instruments

Kochkin, S. MarkeTrak VI: Consumers Rate Improvements Sought in Hearing Instruments, The Hearing Review, Vol. 9(11) November 2002, pp. 18-22. 

MarkeTrak VI: 10-Year Customer Satisfaction Trends in the US Hearing Instrument Market

Kochkin, S. MarkeTrak VI: 10-Year Customer Satisfaction Trends in the US Hearing Instrument Market, The Hearing Review, Vol. 9(10) October 2002, pp. 14-25, 46.

MarkeTrak VI: The VA and Direct Mail Sales Spark Growth in Hearing Aid Market

Kochkin, S. MarkeTrak VI: The VA and Direct Mail Sales Spark Growth in Hearing Aid Market, The Hearing Review, Vol. 8(12) December 2001, pp. 16-24, 63-65.