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MarkeTrak V: Why my hearing aids are in the drawer: The Consumer's Perspective

Kochkin, S. MarkeTrak V: Why my hearing aids are in the drawer: The Consumer's Perspective, The Hearing Journal, Vol. 53(2) February 2000, pp. 34-42.

MarkeTrak V: Baby Boomers spur growth in potential market, but penetration rate declines

Kochkin, S. MarkeTrak V: Baby Boomers spur growth in potential market, but penetration rate declines, The Hearing Journal, Vol, 52 (1) January 1999, pp.33-48.

MarkeTrak V: Customer Satisfaction Revisited

Kochkin, S. MarkeTrak V: Customer Satisfaction Revisited, The Hearing Journal, Vol. 53(1) January 2000, pp. 38-55.

MarkeTrak IV: Correlates of Hearing Aid Purchase Intent.

Kochkin, S. MarkeTrak IV: Correlates of Hearing Aid Purchase Intent. The Hearing Journal, Vol. 51(1), Jan 1998, pp 30-41.

MarkeTrak IV: What is the Viable Market for Hearing Aids?

Kochkin, S. MarkeTrak IV: What is the Viable Market for Hearing Aids? The Hearing Journal, Vol. 50(1), Jan 1997, pp 31-38. 

MarkeTrak IV: 10 year trends in the hearing aid market: has anything changed?

Kochkin, S. MarkeTrak IV: 10 year trends in the hearing aid market: has anything changed? The Hearing Journal, Vol. 49(1), Jan 1996, pp 23-34.

MarkeTrak IV: Will CICs attract a new type of customer---and what about price?

Kochkin, S. MarkeTrak IV: Will CICs attract a new type of customer---and what about price? The Hearing Journal, Vol. 47(11), November 1994, pp 49-54.

MarkeTrak IV: Impact on purchase intent of cosmetics, stigma, and style of hearing instrument.

Kochkin, S. MarkeTrak IV: Impact on purchase intent of cosmetics, stigma, and style of hearing instrument. The Hearing Journal, Vol. 47(9), September 1994, pp 29-36.

MarkeTrak III: The Billion Dollar opportunity in the Hearing Instruments Market.

Kochkin, S. MarkeTrak III: The Billion Dollar opportunity in the Hearing Instruments Market. The Hearing Journal, Vol. 46(10), October 1993, pp 35-38. 

MarkeTrak III: Why 20 million in U.S. don't use hearing aids for their hearing loss.

Kochkin, S. MarkeTrak III: Why 20 million in U.S. don't use hearing aids for their hearing loss. The Hearing Journal, 46(1):20-27; 46(2):26-31; 46(4):36-37., 1993