Hearing problems are a common global issue and affect around 10% of the U.S. population. This prevalence increases with age, with more than 30% of those over age 55 reporting difficulty hearing.
Given these challenges, in what situations do people with hearing loss struggle most? One of the most common complaints is difficulty hearing in noisy environments, such as at restaurants or busy family gatherings. Many also find it harder to hear higher-pitched voices, like those of children or women. To effectively treat hearing loss, hearing aid technology must address these specific listening environments.
In a recent study, when consumers were asked which hearing aid features they find most impactful, the top responses included volume control, rechargeability, downloadable apps, and streaming. So how do these features help improve the listening experience?
Volume control – this allows the user to change the amplification (audio signal) to be made louder or softer depending on the situation using a button on the device or on a phone app.
Hearing aid features not only continue to innovate but increase, with more users reporting familiarity with wireless capabilities of the device itself. And when looking at the next hearing aid purchase, repeat users emphasize the importance of sound quality and feedback reduction, followed by the latest features and wireless connectivity. With eight in ten owners satisfied with their devices, today’s technology is meeting - and often exceeding - the expectations of people with hearing loss.
Input from consumers continues to be extremely valuable as features are developed to benefit the communication and connectivity needs of the user. To learn more about hearing aid technology and find a licensed hearing care professional to discuss your hearing health needs, visit Hearing.org.
The Hearing Industries Association is the trusted voice on hearing health care for product innovation, public policy, patient safety and education.
