newsroom

Industry News

The HIA Industry News helps keep readers informed of legislation impacting hearing health, hearing aid technology innovations, updates on hearing device manufacturing companies, and more.

 

November 24, 2024 - AudiologyOnline

Starkey Sound Bites Explores the Tech Behind Omega AI

Omega AI sets a new standard in hearing technology by integrating artificial intelligence directly into the core of the device. Unlike traditional rule-based directional systems, DNN 360 dynamically adapts in real time—mimicking how the human brain processes sound—to ensure patients stay fully immersed in conversations and aware of their surroundings. 

 

November 24, 2024 - Oticon

Oticon's Focus on People Awards Celebrate Champions of Inclusion and Awareness

This year's honorees are being recognized for strengthening inclusion and awareness, empowering others through connection and demonstrating that hearing loss is not a limitation. The Oticon Focus on People Awards has honored more than 300 individuals who are advancing hearing loss awareness across the country since 1997.

 

November 19, 2025 - Hearing Health & Technology Matters

Demant Receives Regulatory Approval to Proceed With Acquisition of KIND Group

Demant announced that it has obtained all required regulatory approvals for its acquisition of KIND Group, clearing a key milestone toward finalizing the company’s largest retail acquisition to date. The agreement, first announced in June 2025, has now been approved by both the Austrian and German competition authorities.

 

November 12, 2025 - AudiologyOnline

New Phonak Products, New Features, and New Evidence

I’m really excited to introduce quite a number of new innovations this fall. There are not only new products, new features, and new evidence, but these solutions come with new fitting workflows to improve efficiencies and patient ease-of-use.

 

November 12, 2025 - AudiologyOnline

Starkey Recognized as a Beyond the Yellow Ribbon Company

The Beyond the Yellow Ribbon designation celebrates organizations that go above and beyond in supporting service members, veterans, and their families through outreach, resources, and meaningful action. It reflects Starkey’s lasting commitment to helping those who have served successfully reintegrate into civilian life, thrive in their careers, and feel valued within our community. 

 

November 5, 2025 - Hearing Health & Technology Matters

Oticon Zeal Hearing Aids Bring AI Sound Processing to a Compact In-the-Ear Design

The Zeal features always-on AI-based sound processing, binaural beamforming, and a refined feedback management system that maintains clarity and comfort even with a single-microphone setup.

 

November 5, 2025 - AudiologyOnline

Phonak announces global brand ambassador, Sara Mearns, the first-ever principal dancer with hearing loss at the New York City Ballet

As a Phonak Ambassador, Sara is committed to sharing her personal hearing journey, including the struggles and triumphs of living with hearing loss, to inspire others.

 

November 5, 2025 - AudiologyOnline

Pickleball Pro Miguel Enciso Finds His Rhythm On and Off the Court with Widex Allure™

In addition to its advanced, customizable sound quality, Widex Allure’s wearer-friendly features make on-the-go adjustments easy. “The app gave me a lot of flexibility to tweak the sound when I needed to,” Miguel noted. “The ability to personalize his hearing settings felt empowering. The app is simple enough that I could make it work for me.”

 

November 3, 2025 - Beltone

Beltone Kicks Off Third Annual 'Hear for the Holidays' Giveaway to Help Communities Nationwide Experience the Gift of Connection

To help more people reconnect with the sounds and moments that matter, leading hearing care provider Beltone has launched its third annual Hear for the Holidays campaign. Now through Dec. 31, people can nominate themselves or someone they love for the chance to receive a free pair of hearing aids from Beltone hearing centers nationwide.

 

November 1, 2025 - Hearing Health & Technology Matters

Signia Expands Integrated Xperience Hearing Aid Portfolio Through VA, DoD, and Indian Health Service

Signia has announced that its Insio IX ITC/ITE (In-the-Canal/In-the-Ear) custom-fit hearing aids and Motion Charge&Go IX family of rechargeable behind-the-ear (BTE) hearing aids are now available to audiologists within the U.S. Department of Veterans Affairs (VA), Department of Defense (DoD), and Indian Health Service (IHS).

 

October 22, 2025 - Oticon

Upgraded Oticon Intent™ Offers More Connections, More Styles, More Possibilities to Engage in Life Like Never Before

Oticon, Inc. upgrades Oticon Intent with groundbreaking new connectivity innovations and a new powerful style to ensure patients can engage in life like never before.

 

October 21, 2025 - Hearing Health & Technology Matters

Phonak Announces Infinio Ultra Hearing Aids with Enhanced Clarity, Efficiency, and Maintenance Features

The series introduces updates to Phonak’s artificial intelligence (AI) platform, focusing on improved sound performance, energy efficiency, and ease of care.

 

October 20, 2025 - The Hearing Review

Widex and Signia Unite Commercial and Sales Teams in US

Widex and Signia, both under WS Audiology, are unifying and expanding their U.S. commercial and sales teams to provide hearing care professionals (HCPs) with a single, streamlined partnership offering enhanced support, simplified operations, and access to both distinct sound platforms.

 

October 16, 2025 - The Hearing Review

Widex Allure App and Compass Cloud Win 2025 Hearing Technology Innovator Awards

Widex earned two top honors in the 2025 Hearing Technology Innovator Awards for its AI-powered Widex Allure App and its cloud-based Compass Cloud fitting platform, recognizing the company’s commitment to advancing both user experience and professional care in hearing technology.

 

October 13, 2025 - AudiologyOnline

20Q: Meaningful Outcome Measures for Hearing Interventions in Adults

If you’ve followed the research regarding hearing aid outcome measures, or even if you’re only a casual observer, you’re familiar with the work of audiologist Larry Humes. It’s therefore surprising to no one that Larry was one of the experts selected for the NASEM group, and he’s with us this month to give us the lowdown on the final recommendations.

 

October 14, 2025 - Hearing Health & Technology Matters

Amplifon Recognized Among the World’s Best Companies for Women by Forbes

The ranking highlights multinational companies that have demonstrated excellence in promoting gender equality and supporting women in the workplace. The results are based on an independent international survey of approximately 120,000 women employed in companies across 36 countries.

 

October 9, 2025 - Hearing Tracker

Starkey Launches Omega AI: A “Superhuman” Leap in Hearing Aid Technology

The launch—introduced by President and CEO Brandon Sawalich, along with Drs. Achin Bhowmik, Sara Burdak, and Dave Fabry—marks the company’s most ambitious leap yet in adding deep-learning directional sound processing, smart and durable hardware, and health-focused innovation.

 

October 8, 2025 - Widex

Widex Allure™ App and Compass Cloud™ Named Winners in 2025 Hearing Technology Innovator Awards™

The Widex Allure App delivers intuitive audio personalization, seamless streaming, and built-in accessibility features, empowering users to take full control of their hearing experience.

 

September 17, 2025 - Hearing Health & Technology Matters

Amplifon Recognized Among Time Magazine’s World’s Best Companies 2025

The annual ranking, developed in collaboration with market analysis firm Statista, evaluates companies based on employee satisfaction, revenue growth, and transparency in sustainability practices.

 

September 16, 2025 - The Hearing Review

Jabra Enhance Launches Enhance Select 700 Rechargeable OTC RIE

Jabra Enhance has launched the Select 700, its new flagship micro receiver-in-ear hearing aid, featuring advanced SoundScape with Auto Focus for clearer speech in noise, Bluetooth LE Audio with Auracast, and three years of free virtual audiology services.

 

September 15, 2025 - Oticon

Demant Employee Resource Group Partners with United Way to Equip Students for Success with Back-to-School Support

The Demant Care Community employee resource group (ERG) proudly partnered with United Way of New Jersey for its impactful Tools for School initiative, helping equip over 13,000 students with the supplies they need to thrive in the classroom. United Way is the world's largest nonprofit, with more than 2.6 million volunteers, 9.6 million donors, and more than $5 billion raised annually worldwide.

 

September 3, 2025 - AudiologyOnline

Beltone Kicks Off Second Annual ‘Hear2End Hunger’ Food Drive to Support Community Food Banks Nationwide, Promote Hearing Health Awareness

For the second year in a row, leading hearing care provider Beltone is launching its Hear2End Hunger Food Drive – an initiative aimed at reducing food insecurity and increasing access to hearing health resources in communities across the country.

 

August 26, 2026 - Hearing Health & Technology Matters

Lineage Partners With William Demant Invest to Advance ReSonance™ (ANP1) Cell Therapy for Hearing Loss

The three-year collaboration will focus on advancing Lineage’s auditory neuronal cell transplant program, ReSonance™ (ANP1), for the treatment of hearing loss. Preclinical development will include cell manufacturing, proof-of-concept studies, translational and functional models, delivery methods, outcome measures, regulatory strategy, and market analysis to support a potential IND/CTA filing.

 

August 25, 2025 - WSA

Signia Introduces Insio Charge&Go CIC IX: The World’s First Rechargeable, Custom CIC Hearing Aid with Directional Microphone Technology

Designed for wearers who value discretion without compromise, Insio Charge&Go CIC IX delivers up to 35 hours of battery life and 5X the speech enhancement in noise compared to other single-microphone CIC hearing aids.

 

August 12, 2025 - HearUSA

HearUSA Recognized as a Top Hearing Care Retailer on Newsweek's America's Best Retailers List for Third Consecutive Year

The ranking was developed based on an independent survey of consumers who, within the past three years, had purchased from, used services, or researched products or services. In total, over 140,000 evaluations were collected across retailers in 43 categories, offering a comprehensive view of customer experiences in traditional retail settings.

 

August 12, 2025 - Beltone

Experience Uncompromised Hearing with the New Beltone Boost™ Max S: The World’s Smallest Rechargeable Super-Power Hearing Aid

This innovative device sets a new standard in hearing solutions for individuals with severe-to-profound hearing loss. Featuring the world’s best feedback management technology, Beltone Boost Max S delivers powerful amplification while preventing unwanted feedback like whistling, ensuring a seamless listening experience.

 

August 12, 2025 - GN

GN introduces ReSound Enzo IA: Exceptional speech understanding and all-day battery life – in the world’s smallest rechargeable Super Power hearing aid

In addition to being the world's smallest rechargeable Super Power hearing aid1, ReSound Enzo IA represents a huge leap forward in sound quality for people with severe to profound hearing loss.

 

August 12, 2025 - Sonova

Phonak unveils Virto R Infinio: the compact rechargeable hearing aid designed for today's active lifestyle

Designed for today’s active style-conscious individuals, the Virto R Infinio features a sleek, compact design that combines exceptional sound quality, seamless connectivity, and all-day comfort, fitting perfectly into a modern lifestyle.

 

August 11, 2025 - AudiologyOnline

20Q: Interpreting the Hearing Health Landscape through MarkeTrak - From Insight to Impact

Through the years, the MarkeTrak surveys have become the "go-to reference" for most anything we'd like to know about the hearing aid market, the opinions of hearing aid owners or hearing-impaired non-owners. You’ll find that Bridget continues this tradition in her excellent review, providing a glimpse at the new data relating to adoption rates, time lapse for adoption, prescription vs. OTC products, reports of benefit and satisfaction, owners versus non-owners, and much more.

 

August 6, 2025 - The Hearing Review

EuroTrak UK 2025: Despite Tech Gains, Hearing Aid Adoption Dips Slightly

The EuroTrak UK 2025 survey reveals rising satisfaction and quality-of-life benefits among hearing aid users, yet a slight dip in adoption highlights ongoing barriers and the need for greater public awareness and professional engagement.

 

August 1, 2025 - Hearing Health & Technology Matters

Hearing Health Workforce Grows, But Shortages Persist in Rural U.S.

Between 2012 and 2022, the number of hearing health professionals, including audiologists and hearing instrument specialists, increased by more than 83%. However, the researchers identified that 75% of U.S. counties met the criteria for shortage areas, where the number of professionals is insufficient to meet the estimated needs of local populations with hearing loss.

 

July 31, 2025 - The Hearing Review

MarkeTrak 2025: Hearing Aids in the Age of OTCs and Wearables 

With the twelfth edition of the MarkeTrak consumer survey study, MarkeTrak 2025 expands in response to a shifting market, integrating new data on prescription hearing aids, over-the-counter (OTC) devices, and emerging technologies such as earbuds with hearing improvement features. Authored by Bridget Sobek Dobyan and Thomas A. Powers, PhD.

 

July 29, 2025 - Hearing Health & Technology Matters

EuroTrak UK 2025: Hearing Aid Satisfaction and Quality of Life Improve, but Awareness Gap Remains

This year’s findings highlight encouraging trends in satisfaction and quality of life among hearing instrument users. However, they also reveal an ongoing gap in public awareness and only a slight change in the overall adoption rate of hearing technology.

 

July 28, 2025 - AudiologyOnline

Sonova USA Inc. Concludes Supply Arrangement with CQ Partners, LLC

Following this transition, hearing instruments under the Phonak and Unitron brands will continue to be available to hearing care professionals impacted by this change, who can purchase directly from Sonova USA starting Monday, September 15, 2025.

 

July 24, 2025 - Hearing You

European Hearing Industry Forum 2025 sets the tone for a pivotal year in hearing care policy

From Washington, Bridget Dobyan mapped US developments such as Medicaid reforms and over-the-counter device uptake. Her remarks showed how transatlantic trends can foreshadow European debates and open opportunities for joint advocacy.

 

July 8, 2025 - UNICEF USA

Starkey Partners with UNICEF as Inaugural Supporter of the UNICEF Children with Disabilities Fund

As the inaugural partner, Starkey is helping UNICEF accelerate disability programming and results, empowering children and young people with disabilities to realize their full potential. This partnership underscores Starkey’s long-standing culture of caring and its global corporate social responsibility program, Starkey Cares, which is committed to bringing better hearing to communities in need.

 

July 3, 2025 - The Hearing Review

USC Study: Hearing Devices Reduce Loneliness, Improve Quality of Life

A new study from the USC Caruso Department of Otolaryngology?– Head and Neck Surgery, part of Keck Medicine of USC, published today in JAMA Otolaryngology – Head & Neck Surgery, is the first to link hearing aids and cochlear implants, surgically implanted devices that help those with profound hearing loss perceive sound, to improved social lives among adults with hearing loss.

 

June 24, 2025 - BIHIMA

Major growth across the board for hearing instrument sales in the first quarter of 2025

After 2024 ended on a high for recorded unit sales, 2025 has continued the trend with impressive sales across public, private, ROI and rechargeable product categories. While private sales hit 130,661 – an increase of 7% – the ROI reported a promising 26,830 in sales, up by 15% on the quarter previous.

 

June 16, 2025 - Hearing Health & Technology Matters

Senators Warren, Paul, Grassley Reintroduce Medicare Audiology Access Improvement Act in U.S. Senate

Although Medicare covers various hearing services, it does not recognize audiologists as providers. They only receive reimbursement for a limited set of diagnostic tests—and only if a patient first obtains a physician or nurse practitioner’s order.

 

June 12, 2025 - AudiologyOnline

Starkey Named a Top Workplace in Minnesota by the Minnesota Star Tribune for Fourth Consecutive Year

As a global leader in hearing technology, Starkey is setting new standards — not just in advancing hearing health solutions, but in fostering an innovative workplace culture that fuels success across the organization.

 

June 11, 2025 - AudiologyOnline

Starkey and MED-EL Announce All-New DualSync Partnership to Advance Bluetooth Connectivity for Cochlear Implant Users

This partnership brings together the strength of Starkey’s industry-leading hearing aids with the innovation behind MED-EL’s cochlear implants, creating a seamless and unified wireless audio experience for people who rely on both technologies.

 

June 10, 2025 - The Hearing Review

WSA Americas Region President to Leave Company

WSA, a hearing healthcare group, today announced that Carsten Buhl, member of the executive committee and executive board of WSA, and president of its Americas Region, has decided to pursue a new career outside WSA and to leave the company on August 31, 2025.

 

July 10, 2025 - The Hearing Review

Widex USA Wins Two Stevie® Awards for Excellence in Customer Service

The Achievement in Customer Experience award recognizes how Widex has built a consistent, end-to-end support journey that prioritizes the customer at every touchpoint. The Front-Line Customer Service Team of the Year award celebrates the individuals who bring that experience to life each day with care and professionalism. 

 

June 4, 2025 - AudiologyOnline

Starkey Celebrated at Minnesota Lynx Changemaker Night for Community Leadership and Partnership

With this partnership, Starkey joined forces with the Lynx and fellow Changemaker sponsors in supporting the platform’s inaugural Impact Partner, Girls Taking Action™, a Minneapolis-based nonprofit that helps equip girls with the tools, confidence, and support they need to thrive in school, careers, and life.

 

May 30, 2025 - The Hearing Review

Amplifon Named One of World’s Greenest Companies

The ranking, produced in collaboration with consulting firms Plant-A Insights and GIST Impact, is based on publicly available data as of March 1, 2025, and selects the 750 companies worldwide that are most successful in reducing their carbon footprint and promoting sustainable practices.

 

May 20, 2025 - The Hearing Review

EHIMA Reports Growth in Hearing Aid Sales in 2024

According to EHIMA’s latest data, member companies collectively sold 22.69 million hearing aids in 2024, marking a 4% increase compared to 2023. According to the organization, this growth underscores the ongoing efforts to address hearing loss through early intervention and accessible audiological care.

 

May 19, 2025 - AudiologyOnline

Starkey Partners with LG to Enhance TV Accessibility with Auracast™ Streaming Revolutionizing the Home Entertainment Experience for the Hearing Aid User

LE Audio and Auracast, the next generation of Bluetooth technology, allow higher fidelity streaming and the ability to stream to multiple users at one time.  With Starkey Edge AI hearing technology and LG’s 2025 OLED and QNED evo TV, no additional accessories are needed. Using their Android phone with LE Audio, hearing aid users can stream audio directly to their devices at a personalized volume while their listening partners enjoy their own optimal setting. 

 

May 8, 2025 - AudiologyOnline

Starkey’s Brandon Sawalich Named Best MedTech Company CEO in 2025 MedTech Breakthrough Awards

Sawalich drives Starkey’s strategic vision by relentlessly pushing the boundaries of what’s possible in hearing healthcare—ushering in an Era of Excellence defined by bold innovation, industry leadership, and a people-first approach to technology.

 

May 7, 2025 - National Academies of Science Engineering Medicine

Report Dissemination Event: Measuring Meaningful Outcomes for Adult Hearing Health Interventions

Please join us for a webinar to learn about the new National Academies’ report on Monday, May 12th, 2025. Members of the report authoring committee will discuss the report’s key messages and recommendations. This report will be publicly available on Wednesday, May 7, 2025.

 

May 6, 2025 - AudiologyOnline

Oticon Expands Portfolio of miniRITE Hearing Aids with DNN Technology to Benefit More Patients

DNN technology— a built-in form of artificial intelligence trained with 12 million real-life sound scenes, enables more accurate sound representation and better access to speech across all environments. Oticon Jet PX expands the benefits of DNN technology to patients at all price points, enabling them to enjoy a more comfortable, natural listening experience. 

 

May 5, 2025 - Beltone

Beltone Spotlights Importance of Hearing Screenings & Launches Hearing Aid Giveaway for Better Hearing Month this May

During a media tour held recently that will be featured on various news programs nationwide throughout May, Beltone's Director of Patient Experience and Audiologist, MJ DeSousa, discussed safe listening practices, strategies for protecting hearing, and the latest advancements in hearing technology that help combat the stigma surrounding hearing aid use. 

 

May 1, 2025 - Hearing Health & Technology Matters

Phonak Sponsors Student Education Grant for 2025 Future of Hearing Healthcare Conference

As the sponsor of this year’s Student Education Grant, Phonak will provide up to 100 students pursuing degrees in audiology, hearing science, or related disciplines with complimentary access to the 2025 Future of Hearing Healthcare Virtual Conference, hosted by Hearing Health & Technology Matters (HHTM).

 

May 1, 2025 - Oticon

Oticon reaches agreement to provide access to UnitedHealthcare Hearing program members

Hearing care professionals and people with hearing loss are best served through access to a broad selection of options. Oticon and UnitedHealthcare Hearing are committed to supporting the individual needs of members through access to meaningful options and solutions.

 

May 1, 2025 - JAMA Network

Sex- and Race-Specific Prevalence of Hearing Loss Across the Adult Lifespan and Associated Factors

In this cohort study of 1787 adults, the prevalence and degree of hearing loss were highest among White male individuals and lowest among Black female individuals. Some factors associated with hearing loss, including noise exposure, differed across sex-specific and race-specific groups.

 

May 1, 2025 - ReSound

Resound Vivia - the world's smallest AI powered hearing aid – now available to U.S. veterans through VA audiology clinics

First launched in the U.S. in February, ReSound Vivia hearing aids deliver unparalleled sound quality in noisy environments and all-day comfort without compromising size or battery life. Central to this innovation is GN's unique human approach to AI, which models the brain's natural sound processing capability to create voice clarity in complex listening environments.

 

May 1, 2025 - Hearing Health & Technology Matters

Legislation Introduced to Include Hearing Aid Specialists in VA Community Care Program

If passed, the legislation would amend the VA MISSION Act of 2018 to explicitly list Hearing Aid Specialists as recognized providers within the Community Care framework. According to supporters, the bill is intended to increase access to hearing care for veterans, particularly those in rural areas.

 

April 23, 2025 - Taylor & Francis Online

An overview of World Health Organization guidance aiming to increase global access to critical hearing aid services

This discussion article provides an overview of limitations in the ear and hearing care workforce, the relevance of task sharing to ear and hearing care, and a new, evidence-based World Health Organization (WHO) technical resource aimed at improving access to hearing aids worldwide.

 

April 22, 2025 - The Hearing Review

Oticon Medical Hosts Good Vibrations Day 2025

Oticon Medical’s fifth annual Good Vibrations Day campaign is a global, month-long initiative promoting awareness of bone anchored hearing systems through education, social media engagement, and charitable giving.

 

April 2, 2025 - AudiologyOnline

Oticon Hearing Foundation Donates $30,000 to American Academy of Audiology Foundation Scholarship Fund

This is the twelfth year that the Oticon Hearing Foundation has funded the Empowering Students Scholarship Program. Through its support of humanitarian endeavors, the Oticon Hearing Foundation seeks to promote sustainable improvements in access to hearing care for in-need people and communities around the world.

 

April 2, 2025 - AudiologyOnline

Starkey Introduces All-new Accessories, Building on the Success of Edge AI

The next generation of Bluetooth is here with LE Audio, delivering higher fidelity, fewer drop rates, and increased range. A highly anticipated breakthrough, LE Audio introduces broadcast audio capability through Auracast™. Edge AI is fully LE Audio compatible and Auracast-ready, setting the stage for seamless connectivity. 

 

March 31, 2025 - AudiologyOnline

New Signia Pure Charge&Go BCT IX Hearing Aids Now Available at HearUSA Centers Nationwide

The Pure Charge&Go BCT IX hearing aids feature Bluetooth® Classic technology that delivers universal device compatibility, pairing with 99% of mobile devices on the market. They also feature a built-in rechargeable battery with the longest battery runtime of any Bluetooth® Classic compatible hearing aid – up to 36 hours, including 5 hours of streaming, on a single charge.

 

March 27, 2025 - Hearing Tracker

Cochlear and GN Expand R&D Partnership for Integrated Hearing Solutions

The strengthened collaboration will improve future bimodal offerings from the two companies, directly benefitting users to achieve even better connectivity not only between hearing devices—but also to consumer technology, such as hand-held devices, phones, PCs, and much more.

 

March 26, 2025 - AudiologyOnline

Starkey President and CEO Brandon Sawalich Wins BIG 2025 Artificial Intelligence Excellence Award

The Artificial Intelligence Excellence Awards celebrate organizations, products, and individuals who are revolutionizing industries with AI-driven advancements. Honorees are selected by a panel of industry experts for their contributions to predictive analytics, generative AI, explainable AI, and beyond.

 

March 24, 2025 - Beltone

Beltone Celebrates 85 Years of Changing Lives & Being Named One of America's Best Customer Service in Hearing Care for 2025

Over the decades, Beltone has evolved into a pioneer in the hearing care industry, consistently pushing the boundaries of what is possible in hearing innovations while maintaining a steadfast focus on the needs of individuals with hearing loss.

 

March 19, 2025 - Widex

Widex Unveils the WIDEX ALLURE™ Platform Featuring Crystal Clear Speech and the World's First Cloud-Based Fitting Software

Widex has fully reimagined the hearing care solution, delivering industry-changing innovation that is clear, intuitive, and future-ready. Widex Allure's Precision Hearing Technology features a combination of new and enhanced features such as Speech Enhancer Pro, Enhanced Sound Classifier, Adaptive Dynamic Feedback Controller, Allure PureSound, and the Allure Dedicated Streaming Compressor.

 

March 12, 2025  -   The Hearing Review

Amplifon Acquires Kind Network in Poland

Poland is part of Amplifon’s EMEA region, the Group’s largest in terms of sales, with around 6,700 stores in 13 countries. In total, the group now operates in 26 countries worldwide with a network of more than 10,000 points of sale.

 

March 10, 2025 -  Hearing Health & Technology Matters

BIHIMA: Hearing Instrument Sales Finish Strong in 2024

Total hearing instrument sales increased by 4% in 2024, reaching 2,245,540 units compared to 2,155,033 in 2023. Both private and public sector sales experienced steady growth over the year. In Q4, private hearing instrument sales saw an uptick compared to Q3, while sales in the public sector and the Republic of Ireland (ROI) declined.

 

February 27, 2025 - AudiologyOnline

Starkey Expands Leadership in Policy and Advocacy with Appointment of Luke Hellier as Government Affairs Director

Starkey, a global leader in hearing technology, is pleased to announce the appointment of Luke Hellier as its new Government Affairs Director. In this newly created role, Hellier will enhance Starkey’s advocacy efforts, working to advance policies that improve patient access to hearing healthcare while ensuring hearing professionals remain at the center of the process.

 

February 24, 2025 - Signia

Signia Introduces Pure Charge&Go BCT IX Hearing Aids Featuring Bluetooth® Classic Connectivity with No Compromise

Bluetooth® Connectivity Transformed with no compromise is an engineering feat that incorporates a full-featured, efficient Bluetooth® Classic microchip and proprietary high-density battery into the Pure Charge&Go BCT IX to minimize power consumption and extend battery life without compromising audiological performance or size.

 

February 14, 2025 - The Hearing Review

Amplifon Celebrates Love and Hearing Health with New Ad Campaign

The initiative, according to the company, reflects Amplifon’s mission to improve the quality of life of its customers not only through the latest technologies but also with a continuous and highly personalized path of diagnosis and treatment, as highlighted by the recent advertising campaign entitled “It’s Not Just Your Hearing. For Us, It’s Your Life.”

 

February 13, 2025 - Starkey Laboratories, Inc.

Stanford University and Starkey Collaborate on Groundbreaking Study Validating Balance Assessment for Fall Risk Detection

Falls are a leading cause of injury for older adults, and Starkey is addressing this issue with hearing technology that does more than just improve hearing. Starkey's Balance Assessment feature uses advanced motion sensors and artificial intelligence (AI) to measure factors related to fall risk. The study, conducted by Stanford, evaluated how well this technology automatically scores results compared to scoring recorded by healthcare professionals.

 

February 4, 2025 - ReSound

GN introduces its most intelligent hearing portfolio yet, including ReSound Vivia - the world's smallest AI powered hearing aid

Central to this innovation is GN's unique human approach to AI, which models the brain's natural sound processing capability to create voice clarity in complex listening environments. GN's Intelligent Focus feature is distinctive in its ability to respond to the direction a person is looking, ensuring the AI enhances sounds based on the user's natural response to their environment. 

 

February 4, 2025 - Hearing Health & Technology Matters

Starkey’s SoundGear Unveils Shield: Advanced Digital Hearing Protection

Designed to provide instant noise reduction and always-on sound enhancement, Shield is small, lightweight, and ready to deliver dynamic digital hearing protection anytime, anywhere.

 

February 4, 2025 - Widex

New York-Based Audiologist Gifts 21-Year-Old Patient a New World of Sound on Widex Community Giveback Day

Dr. Fogel went into the program with a very specific patient in mind: Joe, who at the age of 21, has struggled with hearing loss since high school. While recently studying abroad in college, his hearing aids kept breaking – significantly impacting his ability to be present and engaged. And upon his return, his parents were no longer able to afford a new pair after unexpectedly incurring medical bills for another family member.

 

February 4, 2025 - Beltone

Beltone Debuts Latest Hearing Innovations with Beltone Envision™ Hearing Aids -The World's Best Technology for Hearing in Noise & New Auracast Assistant

Featuring the world's best technology for hearing in noise1, Beltone Envision sets a new standard in noise management and voice clarity. These hearing aids keep users connected to their surroundings while bringing important sounds, like a friend's voice during a conversation at a busy restaurant, into clear focus.

 

January 31, 2025 - GN

GN Donates to Scholarship Fund During Black History Month

The GN Hearing Scholarship started in 2021 to help improve diversity in hearing healthcare by supporting Black students pursuing a career in audiology and hearing sciences at a Historically Black College or University (HBCU). Recipients receive $10,000 ($5,000 per semester).

 

January 30, 2025 - AudiologyOnline

Starkey Strengthens Leadership in R&D with the Appointment of Stefan Menzl as Senior Vice President of Engineering

A highly respected technical leader in the global hearing industry, Menzl brings over 25 years of engineering and executive expertise to Starkey. His addition to the team reflects Starkey’s continued investment in research and development, as well as its commitment to expanding its innovation pipeline, fueled by the success of the introduction of Edge AI in 2024, the industry's flagship family of products.

 

January 23, 2025 - The Hearing Review

Android Unveils LE Audio Support for GN and Oticon Hearing Aids

Android is introducing next-generation Bluetooth support for GN Hearing and Oticon Intent hearing aids through LE Audio technology, starting with the Samsung Galaxy S25. This update will enable users to benefit from lower latency Bluetooth connections, hands-free calling, and the ability to adjust presets directly within native device settings.

 

January 21, 2025 - AudiologyOnline

Oticon Government Services Commemorates Donation of Specially Adapted Custom Home to Veteran by Homes for Our Troops

Since 2017, Oticon Government Services has proudly supported HFOT’s mission of building and donating specially adapted custom homes for severely injured post-9/11 Veterans, enabling them to rebuild their lives. At the celebration, Mike Marcinek, Vice President and GM for Oticon Government Services and Pediatrics, presented Sgt. Brady and his family with a gift card to help furnish their new home.

 

January 20, 2025 - The Hearing Review

Audiologists Earn Spot on U.S. News & World Report Best Jobs for 2025 List

Hearing care professionals, including audiologists and hearing aid specialists, secured top spots in U.S. News & World Report’s 100 Best Jobs for 2025, recognized for their strong job prospects, wage potential, and work-life balance.

 

January 16, 2025 - Hearing Industries Association

Brandon Sawalich to Serve as Hearing Industries Association Chair, Succeeding Sandy Brandmeier

The Hearing Industries Association (HIA), the only association in America to represent hearing aid technology, is pleased to announce the election of Brandon Sawalich, President and CEO of Starkey, as the new Chair of the Board of Directors. The HIA Board of Directors unanimously elected Mr. Sawalich to serve in the position following the retirement of outgoing Chair Sandy Brandmeier on January 10, 2025.

 

January 16, 2025 - Sonova.com

Phonak expands award-winning Infinio portfolio with two new custom hearing aids

Phonak, a leading global provider of life-changing hearing solutions, is proud to announce the expansion of its highly acclaimed Infinio technology platform with the introduction of two new in-the-ear (ITE) hearing aids: Virto Titanium Infinio; Virto 10 NW O Infinio. These custom hearing aids now feature the advanced Infinio platform, bringing enhanced discretion, personalization, and sound quality to Phonak’s proven in-the-ear solutions.

 

January 15, 2025 - AudiologyOnline

Hearing Aid Specialist Makes Top Jobs’ Lists

The International Hearing Society is pleased to share that the U.S. News & World Report (USNWR) January 14 edition once again ranked Hearing Aid Specialist as a best job for 2025, based on their findings from the U.S. Bureau of Labor Statistics and in-house reporting.

 

January 10, 2025 - Hearing Health & Technology Matters

Sonova Appoints Nicholai Dessypris as President Hearing Instruments, North America

Sonova has announced a leadership change in its Hearing Instruments (HI) Wholesale North America business, as Nicholai Dessypris assumed the role of President on January 1, 2025. He is succeeding Sandy Brandmeier, who retired at the end of 2024 after a distinguished six-year tenure with Sonova and over 20 years of healthcare leadership.

 

HIA Logo

The Hearing Industries Association is the trusted voice on hearing health care for product innovation, public policy, patient safety and education.

Members   Marketrak   Members Area

Connect with Us

Facebook Twitter

This website uses cookies, including from third parties, to improve your user experience and for website analysis and statistics. You consent to our cookies if you continue to use this website.